Eytys Midbar

Eytys, sneaker brand founded in Stockholm in 2013, released these days the images of Midbar (in Israeli "desert - wilderness"), a photographic project of Israeli photographer Dafy Hagai which features street-casted models photographed together with members of their own family.

The images portray the bright and bold Israeli landscape which works as a warm backdrop for the series’ dreamy and dusty feel. Contemporary escapism.