Call this number to hear about OFF-WHITE SS16 collection
Virgil Abloh answers
June 30th, 2015
In the USA a blue-collar worker is a working class person who performs manual labour. A white-collar worker is instead a person who performs professional, managerial, or administrative work.
Said that, we can now focus on the SS16 "Blue Collar" collection by Off-White, a real tribute to the working class. The starting point of the line is - as evidenced by the same name - the world of the Blue Collars: work uniforms are deconstructed and declined according to an upscale clothing aesthetic, typical of the White Collars.
The peculiar thing of the collection is the phone number that appears on the t-shirts and the shirts, 1-855-633-9483: what might initially seem like the number of a fictitious building company is the easiest and most direct way to get in contact with the brand. By calling this phone number you'll hear the recorded voice of Virgil Abloh, ready to explain you the collection, the inspiration, the concept and aesthetics of the items.
A sensational idea to allow the consumer to have information about Off White universe straight from the source.