Drones will upgrade the fashion business?

"You are being watched. The government has a secret system, a machine that spies on you every hour of every day." Ok, it is the beginning of the series Person of Interest.

But if we substitute the term "machine" with the word "drone",  the scenario becomes real, possible, almost tangible. Technology advances and, from a purely military first approach, sneaks in every other area of our lives, in the everyday.

This is what is happening now with drones.

Think about these objects and immediately appears a species of flying robot chasing people to kill them, as in a video game, but that, fortunately, is not the only possible use.

If their fate was the world of fashion?

There is already the Nixie, a mini-drone that can be folded into a bracelet and, once ignited, is positioned in front of the owner and takes pictures.

Even Adam Pruden, senior designer of Frog Design Inc., believes that their future is becoming wearable.

During SXSW Austin discussed this hypothesis and showed some of his ideas.

There is a prototype-series that, in case of rain, and comes off, flying over your head, keeping you dry or that bracelet off and shows the way in case of loss of orientation.

According to the inventor of the drones could one day replace smartphones.

Technical appliances and the body become more and more connected to each other and, after Apple Watch, attempts to obtain successful products multiply.

New Yorker designer Adam Harvey tried it, creating a series of garments designed to maintain privacy, that counter surveillance by drones: a hoody, a scarf and a sort of burka, all made of a special material that blocks the heat-sensing cameras. Do not you remember the anti-paparazzi sweatshirt, the Rochambeau 3M Paparazzi Blocker, worn recently by Cara Delevingne to avoid photographers shots?

Fashion and technology are increasingly integrated and the turnover of the two categories combined together is between 5 and 14 billion US dollars.

If Burberry was the first brand to broadcast its own fashion show in live streaming and Diane von Furstenberg has dressed his models to the Google Glasses, the first for the use of drones on the runway goes to Fendi.

In February 2014, during the fashion week in Milan, the Italian label has made film his show three flying machines, giving a new twist to the fashion shows.

Zoe Lazarus, a trend forecaster specialized in luxury and technology at Lowe & Partners, confirmed: " There has been a lot of recognition of the success of Burberry in this area. Lots of luxury brands are trying to emulate that, using tech as a way of making a brand feel more modern and relevant."

Never mind if many as the fashion director of Harper's Bazaar Germany, Kai Margrander, turn up their noses, others like Lady Gaga and her "Volantis" cross between drone, clothes and mini-plane, are enthusiastic.

Progress does not stop.

Small, handy, inexpensive, drones are becoming a common means in the fashion world to shoot video or take photos.

The fashion retailer SSENSE has created a series of lookbook

for the SS15 of Hood By Air, taking advantage of these "flying objects", as did the website style.com to shoot people and street style out NYFW SS15.

Perhaps our purchases will be delivered to us by little robots flying, this is in fact the next target of Amazon.

Maybe the drones will be the main ally of writers and artists. You saw what happened to Kendall Jenner giant billboard in New York? The street artist KATSU sent a spraypaint-equipped drone to vandalize the image of Calvin Klein adv.

Goodbye dear, Kate & co.?