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The Rising Power of Social Media Influencers Documentary
A short film about the phenomenon of the influencers
Fashion
April 21st, 2015
April 21st, 2015
Social media has forever changed the fate of the fashion business: if before the advent of Facebook, Twitter or Instagram, the power was confined in the hands of selected insiders, when a new breed of influencers has made inroads, the way to communicate has been totally revolutionized.
The superiority of the network doesn't need explanation: the children of the web are now able to instantaneous transmit thoughts, opinions and points of view - nothing to do with the obvious deferred due to the printed paper. Among these people, the most followed ones, have most viral impact than any advertising or communication strategy.
How was it possible to create a situation of conflict between the offline world and the virtual reality? Can the fashion industry be effectively influenced by the web? And what are the consequences of all this?
The marketing agency Tailify tried to answer these questions through the documentary "The Rising Power of Social Media Influencers", interviewing the fashion biz insiders and documenting in detail the phenomenon.