The Rising Power of Social Media Influencers Documentary
A short film about the phenomenon of the influencers
April 21st, 2015
Social media has forever changed the fate of the fashion business: if before the advent of Facebook, Twitter or Instagram, the power was confined in the hands of selected insiders, when a new breed of influencers has made inroads, the way to communicate has been totally revolutionized.
How was it possible to create a situation of conflict between the offline world and the virtual reality? Can the fashion industry be effectively influenced by the web? And what are the consequences of all this?
The marketing agency Tailify tried to answer these questions through the documentary "The Rising Power of Social Media Influencers", interviewing the fashion biz insiders and documenting in detail the phenomenon.