Champion SS15 Reverse Weave Editorial by BabyFace

You do not know BabyFace right? Shame on you !

Where were you last year when everyone was talking about feminism, free nipple and girl power on tumblr? Claire Burman and Nellie Eden who are fervent supporters of this movement and more active than you on the social, have founded in London an all-female creative agency/collective that has the goal of create an online community where girls from all around the world can interact with each other and work together.

"Little black book for all of the hottest female movers & shakers around"

Now that i introduced them to you and that you've already added them on Facebook hoping to become their new bff, i can tell you about their latest editorial in partnership with Champion, all pink and cute.

The images were shot by Francesca Allen at Sketch, the London restaurant where you would always want to go to take instagram pics but where your boyfriend has never brought you in because it costs too much 

The collection worn by the girls of BabyFace, is the Spring / Summer 2015 Reverse Weave which reworks retro silhouettes from the Champion archive and declined them in a lot of new different colors, super bright and 90s.

There's everything you need, from the all over printed sweatshirt to the joggers, from hoodies to mini logo sweatshirt, you cannot complain, now you have just to use what’s left of your 4G data and head over to Harvey Nichols, Selfridges or Urban Outfitters to shop the collection.