Gucci announces its new designer - Alessandro Michele - Former number 2 replaces Frida Giannini

Alessandro Michele is the new creative director of Gucci.

After the men's collection presented in Milan a few days ago the news was almost certain, but now there is the official confirmation of Marco Bizzarri, brand's President and CEO: ""After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life. Alessandro and I are fully aligned on this new contemporary vision needed by the brand and we will be continuously inspired by that new identity in our respective roles and duties " - and continues -"Alessandro Michele has both the qualities and the vision necessary to bring a new contemporary perspective to Gucci and lead the brand into an exciting new creative chapter of its history.

42, Roman, studies at the Academy of Costume and Fashion in Rome, the designer was Frida Giannini's right hand and now inherits her work.

It's the opportunity of a lifetime for Michele who now will be responsible for all collections and the image of Gucci and, after his debut with menswear, the world of fashion tip eyes on him waiting for collection women's FW15, which will be presented February 25 in Milan.