adidas Originals Superstar 80's vintage deluxe pack

Founded in 1969 as a shoe designed to basketball, the adidas Superstar has seen several eras: the iconic shelltoe literally path our past, our present and obvious reasons lead us to think that will certainly continue to be part of our future .

When the sneaker  was first introduced, it was proposed as a low-top version compared to classical models of basketball shoe. This was the first all-leather sneaker playing at the top, the rubber on the bottom and front protective shell. The seductive novelty clearly attracted the attention of many players in the NBA and NCAA: more than 75% of the players of the teams in the early years of the Superstar fell in love with its innovative technology and adopted it during games.

From the playground to the road pace is temporally short here is that a few years later a shoe initially confined to a niche area becomes part of the collective consciousness. From this point of view it is necessary to disturb the three boys Queens - RUN DMC, who, with their historical combo of jeans blacks, fedora hat and adidas Superstar launched the sneaker at other levels - and markets. Thanks to the tour of RUN DMC in the States and registration of celebratory "My Adidas" in 1986, the brand can not help but accept satisfied the exponential increase in demand. A few years later, adidas will sign an advertising contract worth $ 1 million with the group: the first endorsment between hip hop artists and corporations that obviously gave birth to a clothing line.

Since the 80s, the Superstar is now an integral part of the fashion culture: over the years - until now - have alternated countless collaborations, new colors, re-design, and release of the model. To celebrate the 45th anniversary of the sneaker is available tomorrow an exclusive "Vintage Deluxe" pack: four of historical Superstar 80's colors - red, green, blue and black triple stripes - with gold label. RUN! You do not want that go sold out ...

"My Adidas cuts the sand in a foreign land, with mic in hand I cold Took command, my Adidas and me, close as can be, we make a mean team, my Adidas and me."

Available online and instore from One Block Down tomorrow.