Lady Gaga & Tony Bennett for H&M
when marketing become dream
Fashion
December 1st, 2014
December 1st, 2014
Strange but true.
With the new advertising Christmas campaign H&M makes us dream, Lady Gaga and Tony Bennett give us a really exciting show. The two had previously collaborated with an album of jazz duets released in September, Cheek to Cheek. The agreement is there and is also seen in the video for "I do not mean a thing (if it is not got that swing)".
You pass by Wes Anderson style atmosphere, up to a party worthy of The Great Gatsby. All masterfully mixed with director Johan Renck, the cheap atmosphere of H&M is annihilated to dive in full of a christmas 40s.
And the wicked who boasted a descent Popularity Lady Germanotta, well, it seems a good response that swing.
https://www.youtube.com/watch?v=cf5K7u8HNhY&feature=youtu.be
