Pharrell Williams x Laduree x colette Macaroons

If you thought you could breathe after the millions between projects and collaborations of Pharrell Williams these weeks, you were wrong. Our dear "Billionaire Boy" is like an octopus with lots of tentacles which, constantly and simultaneously, suck in different pieces of market. This time, one of his branches, has captured the confectionery world: we're talking about Ladurée. A limited edition box of six macaroons - with a surprising and top secret scent - will be available this week at Colette, in-store and online. 

Advice for businessmen: hang on to your business if Pharrell is around.