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adidas Originals x Pharrell Williams
adidas = Pharrell Williams
Fashion
March 27th, 2014
March 27th, 2014
adidas today announced a partnership that will make us all really "happy" in collaboration with producer and musician Pharrell Williams , who will enter the Clover team for a long-term collaboration.
This is the first time that adidas has partnered with a designer who owns his own textile company, Bionic Yarn precisely with the Vortex Project, an initiative that aims to transform the waste plastic from the oceans into yarns and fabric.
Bionic Yarn will be used in some of the upcoming products Pharrell adidas Originals. The launch of the first products adidas Originals x Pharrell Williams is scheduled for the summer of 2014.
