Lettering mania

"I'll send an SOS to the world, I Hope that someone gets my message in a Bottle" The Police. From the not so far 1979 to the 2014: #wordporn.

Welcome to the age of the slogans of love, hate and mood. By outfit. 

Direct and obvious, that's the trend that has seen many lettering that continue to depopulate, reconfirming for SS 2014. 

Attracting attention on words will be the diktat of experts and enthusiasts. 

From Alexander Wang with his explicit "Parental Advisory", passing through Undercover with sentences glowing in the dark, until the eco-friendly Vivienne Westwood. 

No matter what the message is, but that it gets loud and clear.