Pharell Williams & G-Star launch RAW for the Ocean

Pharrell Williams, creative director of Bionic Yarn, announced during New York Fashion Week initiative "RAW for the Oceans ", a collaboration between the international giant denim G-Star RAW and Bionic Yarn .

A creative exploration where Bionic Yarn and G-Star have joined their forces to innovate denim : together, in fact, create a collection made from recycled materials recovered from the oceans , in practice, will be produced jeans fabric " bionic " artificial , obtained from plastic waste through a recycling process . integrating afterwards the Bionic Yarn material in the lines of existing products.

"Working with G-Star," said Pharrell Williams " was an obvious choice because they have a tradition that has always pushed beyond the boundaries of fashion and denim. Bionic Yarn is a company built around the performance and the denim is the category perfect to show the world what Bionic Yarn is capable of doing. Everyone has at least a pair of jeans in the closet. "

Moved by his design philosophy ' Just the Product ', G-Star is focused on the continuous reinvention of modern crafts, 3D denim innovation and new materials .

The collection RAW for the Oceans will be available in selected G- Star RAW store and online since 15 August.