Isabel Marant for H&M
Campaign featuring Guillaume Macè and Milla Jovovich
October 23rd, 2013
The wait is over. November is here and it means only one thing for all fashion lovers: Isabel Marant for H&M. As for the previous collabs, the Swedish clothing giant revealed all the informations to keep up hype and to draw attention. After a cheeky sneak peek to some of the clothing pieces, worn by Isabel herself, we learned more about prices and the rest of the collection. Now we also have a preview video with an interview and the faces of the much anticipated campaign: Alek Wek, Milla Jovovitch and Daria Werbowy, a veteran of H&M ads. We understand the collab will be all about a reissue for the masses of Isabel Marant's most iconic and commercialy successful pieces like the boots with fringes, but also things she loves and truly represent her such as the navajo print. She obviously took inspiration from her daily life: “It could be the gesture of a women in the street, or a stain on the carpet. It's the things that surrounds me that help me to understand what I have in mind.”. Gents, you can have a taste of this collection as well, as Isabel is delivering her very first clothing line for man in this occasion. While everything is set ready for the fashion show in Paris, we prepare to endure the longest queue ever on November the 14th.