Raf Simons for adidas
SS 2014 Collection
Fashion
June 28th, 2013
June 28th, 2013
Per continuare la fortunata collaborazione nata nell’A/I 13-14, Simons e adidas sviluppano un concept estetico basato sul “shoe-in-shoe” proponendo variazioni inedite, entusiasmanti rivisitazioni di modelli iconici come la Stan Smith e la Bounce con tomaie stampate nel pattern di stagione, uno stravagante mix di materiali: nylon, pelle, mesh e tessuti ricamati, tutto ovviamente in completo stile Raf Simons che ora mai ci ha abituati a collezioni rivoluzionarie e indimenticabili.
La collezione comprende 8 proposte unisex e 4 storie colore per un totale di 21 modelli caratterizzati da un’estetica giocosa e divertente, con forme esagerate, colori in stile Lego e chiusure in Velcro. A seconda delle tecnologie i modelli riportano sia il logo Performance che quello Originals, mentre altri, l’iconico motivo a tre strisce.
Presentate in occasione della Settimana della Moda parigina, le sneakers adidas by Raf Simons saranno in vendita da febbraio 2014 nei concept stores adidas Originals, nelle boutique, nei rivenditori RAF e in alcuni sneaker specialist selezionati.
To continue the successful collaboration was born during Fall / Winter 13-14, Simons and adidas develop an aesthetic concept based on the concept "shoe-shoe-in" proposing changes unpublished, exciting interpretations of iconic models such as Stan Smith and the Bounce with uppers printed in the pattern of the season, an extravagant mix of materials: nylon, leather, mesh and embroidered fabrics, all obviously in complete style Raf Simons now never has accustomed us to collections revolutionary and unforgettable.
The collection includes proposals unisex 8 and 4 color stories for a total of 21 models characterized by an aesthetic playful and fun, with exaggerated shapes, colors Lego-style and Velcro fasteners. Depending on the technology models show both that the Originals Performance logo while others the iconic three-striped design.
Presented at the Paris Fashion Week, adidas sneakers by Raf Simons will go on sale in February 2014 in the adidas Originals concept stores, boutiques and retailers in the RAF and in some sneaker specialist selected.
