How the launch of Carrera Sport Collection in Milan went

Last night in Milan, Carrera Eyewear celebrated the launch of the new Carrera Sport Collection with an exclusive event at the Antonia multibrand store. The event attracted numerous guests and friends of the brand, including DJ Victoria and Martin2Smoove, Diletta Leotta, actors Matteo Martari and Alvise Rigo, DJ Andrea Zelletta, and Antonio Medugno from Radio RDS, along with influencers and fashion and sports enthusiasts. The evening featured musical performances and exclusive presentations that paid tribute to the new collection. Each of the new models showcased yesterday is characterized by lines reminiscent of the brand's great classics and vibrant colors inspired by Carrera's historical archives, which have played a significant role in the history of sports. The eyewear features cutting-edge technical elements, including rubber nose pads for enhanced comfort and adjustable temples with an anatomical design for a perfect fit. Additionally, the temple tip holes allow for customizing the look with exclusive accessories such as cords or straps, ideal for keeping the glasses within reach even during intense sports activities.

In addition to the eyewear collection, Carrera has relaunched three iconic pieces that represent a perfect balance between aesthetics and functionality. The new ski helmet, Carrera Helmet, has been redesigned to ensure maximum protection and comfort on the slopes, featuring a lightweight yet durable structure available in black and white versions. The ski goggles, Carrera Goggle, in the same color variants, stand out for their aerodynamic design and anti-fog lenses, enhancing visibility even in low-light conditions. Finally, the iconic Visor Carrera has made a stylish comeback, reviving the retro charm of the eighties in vibrant purple and neon yellow, along with the classic black, red, and white combinations that pay homage to the brand’s historic flag.

To further celebrate Carrera’s deep connection with the world of sports, the brand has introduced a special Limited Edition combo of 1,000 pieces, featuring a reinterpretation of the iconic Bullet Carrera helmet and snow goggles. The helmet, with its classic design and exclusive details such as the Carrera flag running down the center and the front-facing C logo, is available in two versions: white and black. The snow goggles combine vintage aesthetics with innovative technology, featuring UV-protective lenses that ensure clear vision and optimal protection against the elements. The white model comes with a yellow lens for enhanced visibility, while the black model features the special Carrera ULTRA lens, designed to enhance contrast and color depth without polarization. Both versions offer superior resistance to scratches and impacts, ensuring durability and high performance.

With this new collection, Carrera reaffirms its role as a leader in sports eyewear, combining tradition and innovation to offer products with a distinctive design and impeccable performance. The launch of the  Carrera Sport Collection is not only a tribute to the brand's long history but also a step forward in the future of sports eyewear, where technology and style merge to meet the needs of those who are always on the move and never compromise on elegance.