Italian government allocated 250 million euros for Made in Italy

Today the Ministry of Enterprises and Made in Italy decided to allocate 250 million euros for 2025 to relaunch Italian fashion businesses. According to the Minister of Economic Development, Adolfo Urso, the amount will be «made available through concrete tools to provide fashion companies with the stability and confidence they need to grow again». Carlo Capasa, President of Camera Moda, commented that «250 million is undoubtedly a useful allocation, although not decisive. Of course, I thank the Minister. Now it will be crucial to ascertain the methods through which the funds will be made available to businesses. For months, we have been fighting to ensure our proposals are considered and transformed into amendments to the budget law, and for this, we thank Minister Urso for the allocation announced today. We acknowledge his personal effort on the Milleproroghe concerning the Research and Development tax credit, which, however, weighs heavily on fashion businesses, and we hope to find a solution different from what is currently proposed, based on a settlement and cancellation as we have repeatedly requested». 

The news, released today during the meeting at the Mimit, attended by all the main representatives of the Italian fashion sector, seems to have disappointed the industry's expectations. At the moment, Made in Italy is in a critical phase, stuck between a significant decline in businesses and an increase in the use of social safety nets. Tuscany, Marche, and Campania, key regions for the sector, are the most affected by the collapse in supplier orders that began in the spring of 2023 and worsened during 2024. Brands are shutting down factories in some of Italy's main textile districts: apart from the most recent case of Bally, in the first months of last year, over three hundred companies were shut down in Tuscany alone. As Capasa emphasizes, the crisis facing Made in Italy will require much more than just a push from the Government; although the allocation of 250 million euros is an excellent starting point, the sector needs greater financial relief to truly recover.