Google celebrates Naples with its first collaboration with nss edicola

There is something unique about the atmosphere of Naples, an ineffable charm that makes it a universal symbol of creativity, passion, and tradition. This city, with its bustling alleys, the sea blending into the horizon, and art exuding from every stone, is much more than a place: it is an idea, an allure that has inspired pop culture and fashion on a global scale. Naples is a muse, a crossroads where past and future meet, and for this reason, it is the perfect stage for the debut of the first collaboration between Google and nss edicola, a project that celebrates the bond between technology and creativity. At the heart of this initiative is the Google Pixel 9, a device that redefines the concept of a smartphone, transforming it into a true artistic tool. To demonstrate its capabilities, Google involved five Neapolitan talents, Gilda Ambrosio, Ciro Pipoli, All About Naples, Vienmsnsuonno1926, and the collective Numeraio, inviting them to reinterpret the city's aesthetics through the Pixel 9. 

Their works, inspired by Naples and created using the advanced features of the phone, have become the protagonists of an exclusive capsule collection by J’Adore Napoli, the limited edition merch by nss edicola. This project not only highlights the endless creative possibilities offered by the Pixel 9, but also celebrates Naples as an epicenter of cultural energy and innovation. Thanks to the Gemini artificial intelligence, the Pixel 9 has been an indispensable ally for the creatives, guiding them through a process that combined human talent with the power of technology. Its features, such as professional-grade photography, intuitive editing, and the integrated machine learning system, allowed the artists to explore new dimensions of urban aesthetics. With the Pixel 9, every detail of the city – from the vibrant colors of its sunsets to the majesty of Mount Vesuvius – has been reinterpreted and transformed into a new and original visual language.

The project will culminate on December 12, 2024, in Piazza San Pasquale, where the works of the five artists will be unveiled to the public in an event that merges art, technology, and community. This celebration will offer participants an immersion into the world of digital creativity, showcasing how innovation can amplify imagination. But the adventure doesn’t end there: the following day, there will be an event to celebrate the partnership at the Madre Museum in the historic center, while on 14 and 15 December, there will be ‘Made with Google Pixel’ interactive workshops with Clessio and Sexsdreams, during which participants will be able to experience first-hand the Pixel 9's extraordinary features, including Gemini's generative artificial intelligence and advanced photographic capabilities. It will be a unique opportunity to see how technology can transform into a tool for expression, capable of turning ideas and inspirations into reality. In recent years, Naples has emerged as one of Italy’s creative capitals, revitalizing its central role in the national cultural and artistic landscape. This project not only celebrates the city, but enhances its potential as a laboratory for innovation, capable of engaging with the most contemporary languages. Through the fusion of the timeless allure of Naples and Google’s cutting-edge technology, this collaboration emphasizes the power of art to connect the past and the future.

And just as Naples is not just a city, the Google Pixel 9 is not just a smartphone: it is a true portable creative workshop. Equipped with a 50 MP camera and an editing system enhanced by artificial intelligence, it offers exceptional performance for those looking to capture and tell the world around them. The Actua OLED display ensures uncompromised visual quality, while innovative security solutions protect projects and personal data, essential elements for anyone working in the creative industry. This blend of advanced hardware and artificial intelligence makes the Pixel 9 the ideal companion for those looking to redefine the boundaries of artistic expression. The collaboration between Google and nss edicola is much more than a technological project: it is a celebration of imagination, a tribute to the power of creativity to transform the world. In a city like Naples, where every corner tells a story, the Pixel 9 is not just a tool, but a means to capture and reinterpret the soul of a timeless place.