Acne Studios unveils Charli XCX in the SS25 campaign, photographed by Talia Chetrit

Acne Studios presents a new campaign featuring Charli XCX. Photographed by American artist Talia Chetrit, the campaign offers a unique perspective on the artist’s life. Charli wears iconic pieces from Acne Studios, including the iridescent-effect and trompe-l’oeil denim from the new SS 2025 collection, paired with new-season accessories, such as the Multipocket and Bowlina bags, which she interprets with her confident style and determined attitude. Talia Chetrit, an artist who has often collaborated with Acne Studios, captured Charli in Los Angeles in a series of spontaneous portraits. The photographer, born in Washington and based in New York, explores themes of intimacy, domesticity, sexuality, and distortion in her work. Strengthening Acne Studios' connection with the music world, the brand also dressed Charli in custom-made outfits for her "Sweat Tour" with Troye Sivan, as well as during the promotional tour for her new album and remix album.

«I’ve been wearing Acne Studios all my life in my daily life, and the brand has become an important part of this album. I wore it while writing the record, and I continue to wear it on stage during my tour. Their clothes are simple, cool, and make me feel confident. Working with the Acne Studios team is a dream» says Charli XCX. «We are always drawn to personalities and creative energies unafraid to explore and push boundaries. What’s fascinating about Charli is how she blurs the boundaries between underground and mainstream, merging these worlds rather than keeping them apart. She makes pop music but has a decidedly punk side. Her influence is like a mood shift: it creates a space where artists can be bolder, and it's exciting. She has the ability to offer a fresh perspective and push beyond limits in a natural way, and that’s why she resonates so well with what we do at Acne Studios», says Jonny Johansson, Creative Director of Acne Studios.