Milanese concept store 10 Corso Como arrives in Paris

Today, the favorite Milanese concept store for fashion and culture enthusiasts, 10 Corso Como, announces its immediate arrival in Paris at the renowned Printemps Haussmann department store, as part of the recent renovation of its men’s section. This marks the first step for the store in France as it continues its international expansion plan, aiming to enhance its presence with activations that tell the brand’s values and DNA. The 10 Corso Como corner is located on the ground floor of the newly renovated men’s section, where you can find a carefully selected range of the Italian store’s signature collection, including shoes, bags, and accessories for sports and travel.

While Printemps Haussmann is the first stop for 10 Corso Como in Paris and France, the brand is currently experiencing impressive international expansion. In the third quarter of 2024, 10 Corso Como will expand its network with new locations, adding to the two stores already open in Seoul and, of course, the vast ecosystem in Milan. This network growth is a direct continuation of the brand’s revival strategy, which included the opening of the new Milan store during the Fashion Week of Italy’s fashion capital in September, and the launch of the new Gallery and Project Room in February 2024.

"The international development process of 10 Corso Como continues with a strategic step. We have chosen an excellent partner like Printemps to open our first French store in the fashion and luxury capital: Paris. We are proud of this partnership and this important milestone in the development of 10 Corso Como, which will continue in the coming weeks with further openings around the world," says Gianluca Borghi, CEO of 10 Corso Como in a statement. The blend of the brand's modern and avant-garde Italian DNA with the iconic Printemps Haussmann, a symbol of Parisian shopping, is sure to captivate the French public.