The adidas x Moon Boot collab is here

In a landscape where the union between fashion and sportswear becomes increasingly innovative, collaborations between iconic brands play the role of true style catalysts. Streetwear enthusiasts have learned to recognize the added value of those capsule collections capable of combining aesthetics and performance. This is the context for the new collaboration between adidas Sportswear and Moon Boot, showcasing the excellence and boldness of both brands. The adidas x Moon Boot collab offers a selection of ready-to-wear looks, characterized by modern and practical silhouettes, suitable for both urban and mountain settings. Presenting the new project are prominent figures like Lena Mahfouf, the multifaceted French-Algerian content creator and author, and the emerging K-Pop group BABYMONSTER. These well-known faces embody the young and dynamic spirit of the collection, demonstrating how the pieces can adapt to different moments of the day, thanks to their versatility.

The DNA of adidas Sportswear, focused on comfort, merges with Moon Boot's signature style codes, rooted in ski tradition. The collection is a perfect example of how winter clothing can embrace an urban aesthetic without sacrificing functionality and practicality. A significant aspect is the use of recycled materials, highlighting the commitment to sustainability. The collection includes a variety of cold-season essentials, such as a set of leggings and crop top, parachute pants, and cropped and oversized hoodies. Attention to detail is evident through technical materials and innovative solutions, such as the adidas x Moon Boot collegiate jacket, reminiscent of American varsity wear in an oversized silhouette. The jacket features a snow skirt at the waist, a nod to the skiing world, while the bold graphics on the front and back celebrate the identity of both brands. The footwear in the collection represents the perfect union between the comfort of running shoes and the protection typical of snow boots. Available in both high and low versions, the shoes feature adidas' BOOST technology, known for delivering energy return and instant comfort with every step. The upper is designed with water-repellent material to protect against rain and snow, while the integrated Torsion system in the sole provides increased stability, essential for tackling slippery surfaces.

Aimee Arana, General Manager of adidas Sportswear & Training, expressed satisfaction for this first official collaboration of the brand: “Our goal was to offer a combination of functional fashion and cutting-edge style, enabling the new generations to face winter with confidence and comfort.” Alberto Zanatta, President of Tecnica Group, also emphasized the importance of this milestone for Moon Boot: “Entering the world of apparel for the first time is a significant milestone for us. We are excited to see how this collection will be received and interpreted by customers around the world.” Testimonial Lena Mahfouf’s words reflect the spirit of the collection: “For me, style is about playing with different facets of your personality. This collaboration allowed me to bring a piece of alpine experience to the streets of Paris, creating a look that is both functional and trendy.”

The adidas Sportswear and Moon Boot collaboration will launch worldwide starting November 7th on the adidas and Moon Boot websites, in stores, and through the adidas app.