Loro Piana and Harrods unveil ‘The Festive Quest’

On the occasion of the centenary of Loro Piana last November, the Maison brought the festive light to Harrods with Workshop of Wonders, a takeover of 36 windows on the famous Brompton Road façade, as well as several interior spaces with installations dedicated to the enchanting world of fibers, fabrics, and Loro Piana's artisanal mastery. Now that Christmas is approaching, the Maison has amplified the magic of the holidays even further to transform the heart of the English capital with a unique experience: The Festive Quest, an interactive game both physical and digital, scheduled from December 12 to 22. The game begins on Brompton Road, where participants can scan a QR code within Loro Piana's window dedicated to Baby Cashmere. Along the way, participants can discover all ten hidden festive symbols, as well as fun facts about Loro Piana and Harrods. Those who complete the game are rewarded with a surprise.

The protagonist of the immersive adventure The Festive Quest is the number ten: 10 days, 10 windows, 10 questions and facts. For each window, the brand's Did you know facts reveal the incredible fibers and heritage of Loro Piana, tied to over a hundred years of history, and the evolution of Harrods, boasting 175 years as a landmark of global shopping. At the end of the immersive journey, urban explorers who have delved into the universe of Loro Piana and Harrods will receive an exclusive surprise, a detail that further elevates the experience during the season when gifts truly become tradition. The journey into the luxurious universe of The Festive Quest was programmed by MONOGRID, a boutique agency specializing in immersive technology and experiential marketing.