The North Face reinterprets the iconic Himalayan Parka

The North Face celebrates the 30th anniversary of its iconic Himalayan Parka by unveiling a reimagined version of this classic piece. With a fresh design, the new parka is a symbol of exploration and innovation, merging the brand's heritage with a future-oriented approach to style and functionality. Originally launched in 1994, the Himalayan Parka was created to withstand extreme conditions, becoming an essential element of The North Face's Expedition System. Now, for the FW24 collection, the parka has been transformed into a piece suitable for everyday use, while maintaining its robust DNA and spirit of adventure. The new campaign from The North Face for the Himalayan Parka features two British talents: Deba, a lifestyle content creator and advocate for outdoor living, and Corbin Shaw, an artist whose work challenges traditional notions of masculinity. Through their unique perspectives, the campaign explores the theme of reinterpreting icons, just as the Himalayan Parka has been reimagined to challenge conventions and attract modern explorers.

The Himalayan Parka has always been associated with high-altitude expeditions, designed to tackle the most challenging climates and environments. For its 30th anniversary, The North Face has given the parka a contemporary update with materials and features that adapt it for both city streets and the wild. Made from coated ripstop fabric, the new Himalayan Parka is designed to provide maximum durability, offering resistance to abrasions, cuts, and scratches. The celebratory patches for the anniversary highlight its history, while modern details such as cord locks on the hem and a velcro flap covering the main zipper add functionality and customization options. The 550-gram responsibly sourced goose down insulation ensures unparalleled warmth, staying true to the original parka's commitment to quality and performance. The updated silhouette of the parka combines comfort and a relaxed fit, making it versatile for both everyday wear and outdoor exploration.