Kim Jones leaves Fendi

The dance resumes. Kim Jones has left the creative direction of Fendi and, for the moment, will continue to focus solely on Dior menswear. Although it’s uncertain how long this will last. Rumors about Jonathan Anderson’s potential arrival at Dior continue to circulate, but what will happen now to Fendi’s womenswear? There are several options. The first: Pierpaolo Piccioli, as has been rumored for a while, although it might be challenging to envision his collection at the next winter fashion week. He is from Lazio and has extensive experience in Haute Couture. The second: Silvia Venturini Fendi becomes the interim designer for womenswear as has happened before. The third: the brand's team will handle womenswear while the managers take their time to find a new figure. In any case, Kim Jones' departure was expected.

We don’t know Fendi’s sales data during Kim Jones’ period – certainly, however, it can be said that his four years at Fendi will be remembered somewhat lukewarmly, with his collections being received, if not with client enthusiasm, at least with critical acclaim. In general, Dior’s creative director is so absorbed with LVMH's second most important brand that it was impossible for him to reshape Fendi's identity. This will likely be the task of his successor – always considering that Fendi is more renowned for its bags than for its apparel, despite being a recognized Maison de Couture active for decades. Amid collaborations and well-executed but not thrilling shows, Jones perhaps did not achieve the goal of making the brand explode as LVMH's leadership desired. Who knows if someone else will manage it in the future.