What went down at the launch of Pull&Bear and nss france's collaboration in Paris

Yesterday, the new Pull&Bear flagship store was officially inaugurated at the Beaugrenelle Shopping Center in Paris. A special store introducing a new self-checkout system and an interactive fitting room called the Pull&Bear Room, designed for TikTok content creation, to the Inditex brand's world. For the occasion, Pull&Bear collaborated with nss france to create a collaborative capsule of t-shirts “Ti Amo Paris” in a limited edition of 250 pieces, available in the store's corner dedicated to nss france, where branded products and a selection of fashion books will be available for another two weeks. The first 150 customers to arrive received a free t-shirt – one of the reasons why, right at the opening, many members of the nss france community gathered at the doors and enjoyed a long morning tasting filled baguettes and pains au chocolat served by the nss france food cart.

For those who couldn't attend, the t-shirts will be available while supplies last on the official Pull&Bear website, while those who were present can revisit the best moments of the event by scrolling through the gallery above.