Here's what went down at the BIRKENSTOCK event at Black Box in Naples

On October 9, the city of Naples was the stage for another BIRKENSTOCK event, with the presentation of the new Tokio Suede at the Black Box store. After the success of the events that took place in recent days in Milan and Rome, a large community of brand enthusiasts gathered inside the Neapolitan concept store to discover the reinterpretation of one of the most iconic models of the German brand. BIRKENSTOCK has reimagined the Tokio Suede with high-quality details and an even more versatile design, featuring a cork and latex contoured footbed, a soft suede leather upper, and a rear strap in nubuck leather. The new model represents the perfect fusion of style and comfort that BIRKENSTOCK has always been committed to, a design that celebrates aesthetics and functionality without compromise. The event was open to the public and thus attracted enthusiasts and curious visitors, highlighting the brand's growing connection with the world of street style and a young audience seeking innovation in the fashion world but also quality products.

In addition to the possibility of purchasing the new Tokio Suede, the event offered a truly special experience alongside Jacopo De Carli. The renowned restorer and creative in the sneaker world customized the footwear for all attendees who purchased a pair of Tokio Suede in-store during the event. Using paints, beads, studs, and laces, De Carli transformed each pair of BIRKENSTOCK into a unique piece, adding a touch of originality that made the shopping experience memorable. Additionally, the creative held an exclusive workshop where participants could learn techniques and tricks to customize their shoes. Between exclusive gadgets and moments of shared creativity, the initiative further strengthened the bond between BIRKENSTOCK and the street style scene, confirming the brand's commitment to engaging with new trends and a vibrant and dynamic urban context like Naples.