Fluid Contrasts: The Determined Femininity of Louis Vuitton SS 2025

French fashion is an extraordinary form of soft power, the result of a long tradition of savoir-faire, art de vivre, and cultural uniqueness. Taken literally, soft power is a fascinating oxymoron: delicacy and power, the perfect combination of two opposites. The Louis Vuitton Women's SS 2025 Collection is based on contrasts, creating an incessant movement. In clothing, it represents the dialectical relationship between two poles that are both opposite and harmonious: the softness of a structure that is rigid by nature. Irreducible lightness. Vibrant energy. Grotesque profundity. Vaporous opulence. Edgy delicacy: a decisive femininity. The mechanics of fluid.

For this Collection, some creations feature works by artist Laurent Grasso, in particular five paintings from the series Studies into the Past. the musical accompaniment consists of a mix of four titles from Jamie XX's new album, In Waves.