HOKA® and Paria Farzaneh's new collaboration

HOKA announced yesterday its new collaboration with Anglo-Iranian designer Paria Farzaneh, who has reinvented the Restore TC Chukka model of the brand. Farzaneh infused her own aesthetic into HOKA's Restore TC model, blending functionality and artistic flair in the decor. Known for her unique fusion of cultural influences and her avant-garde style, Farzaneh drew inspiration from the refined creations of a London patisserie near her design studio. «The collaboration with Paria Farzaneh for the Restore TC Chukka represents an evolution of our design philosophy,» said Travis Wiseman, Director of Lifestyle Product at HOKA. «Farzaneh's innovative approach offers a fresh and dynamic perspective on our recovery footwear line, allowing us to explore new creative directions while staying true to the functionality that has always defined our brand». The launch campaign celebrates Paria Farzaneh's vision, exploring the imaginary and contemporary worlds that inspired her creativity. The result is a lively and playful narrative reflected in every aspect of the design, with a modern charm rooted in cultural traditions.

The Restore TC Chukka features details that combine art and functionality. The design includes woven jacquard patterns, mohair details, and a zig-zag elastic lacing system, all elements that reference the designer's Iranian roots. The high collar and more robust structure elevate the shoe, giving it a sophisticated yet practical feel, perfect for HOKA's recovery line. Available in two limited edition colorways, Chocolate and Cream, the Restore TC Chukka showcases Farzaneh's talent in redefining recovery footwear, transforming it into a stylish element. 

The Restore TC Chukka will be available for purchase starting October 11, 2024, on HOKA.com, pariafarzaneh.com, and selected retailers globally.