Disneyland becomes Coperni's playground for SS25
A fashion fairytale in which princesses and villains walk together
October 2nd, 2024
Last night, as the children and the sun had gone to bed, adults who have kept their childhood sense of wonder and an eternal quest for magic gathered in the most enchanting setting to witness a show even more captivating than its backdrop: the Coperni SS25 fashion show, held at Disneyland Paris. To envision the future, the duo Arnaud Vaillant-Sébastien Meyer, founders of Coperni, decided to look into the past, their past but also that of their audience, in an ode to childhood, magic, and the collective imagination that likely still makes our adult lives more beautiful and bearable today. The goal of the two creators with this collection was not to rewrite history, but to include it in the present, breathing new life into it through contemporary poetry, transcending nostalgia and creating an imaginary space where past, present, and future meet. The collection speaks of them, of the brand, but mostly of us—of all the princes and princesses, the heroes, the rebels, and even the villains we all embody daily, consciously or not. So let's climb aboard the emotional rollercoaster signed Coperni and fasten our seatbelts for this ride through time and dimensions, from Snow White's cottage to Cinderella's castle and her tattered clothes transforming into a ball gown, making a stop by the ocean of the Little Mermaid or the cold and austere environment of Beauty and the Beast's castle and its beloved rose.
The collection is divided into a show in three acts: the first act is about the park and its tribes, its almost founding members who contribute daily to maintaining its magic, ingenuity, and lightness without falling into immaturity. In a celebration of youth and innocence, the first part of the show aims to capture the essence of carefree early years, inspired by elements of Victorian style. Disney t-shirts blend with modern elements, bringing to life outfits akin to what a child might wear if given complete freedom in styling, in a burst of authenticity and indifference to external judgment. Then comes the second part, perhaps the most interesting: the one that pays tribute to the villains. In the second act, monochrome and structured outfits follow one another, embodying the growth and frustration that almost inevitably accompany it, transforming classic villain elements into modern and striking garments such as little black dresses with collars distinctly reminiscent of Maleficent's horns or the pointed roof of a dungeon where curses fly.
The third and final act is dedicated to princesses and their transformation. Innocence regains its power, flowers become bionic, and dresses transform, highlighting and encouraging the rebirth of innocence into a powerful femininity. Classic silhouettes are given a contemporary makeover, blending tradition and innovation. With this show, Coperni today officially enters Disney's legend, carving out a place among the many tales and fables that make up the institution's history, as it is the very first fashion show to have taken place in this mythical location. In this collective sharing of wonder, Coperni saw beyond the realm of possibility and succeeded in bringing together and uniting an audience ranging from 7 to 77 years old by transforming ideas into extraordinary stories and stories into a fantastic collection, in every sense of the word.