Is the merch of “Brat” coming to H&M?

Sometimes it takes very little to send half of the Internet into a frenzy. For example, Charli XCX posting an unexpected Instagram story tagging H&M along with the hashtag #ad, at the same time that the global Instagram page of the Swedish fast fashion giant deletes all posts from its feed and changes its profile picture, which now features the brand's logo against a green background that we've all learned to recognize this summer. As cryptic as this teaser may be, there are very few doubts: a collaboration between Charli XCX and H&M seems to be on the way. However, it is not known when or in what form – although it can be presumed that it will be soon.

H&M is no stranger to these kinds of collaborations. Last April, for example, Billie Eilish introduced a new drop from her ongoing collaboration with the brand, and in 2019 Ariana Grande also forged a similar partnership, as did The Weeknd in 2017. Given the extraordinary success of Brat, however, and the enormous anticipation generated by Charli XCX's story, we can safely imagine that, when it drops, we will see lines outside the stores.

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