Ganni sets sail from Copenhagen for Paris Fashion Week

The Paris Fashion Week is about to welcome a new player into the arena: Ganni. After a decade of loyalty to Copenhagen, the Danish brand is making a big leap to the capital to present its SS25 collection on September 24th. This transition marks a crucial step in its evolution, now aiming to establish itself as a major luxury player. Ganni has been a symbolic figure of Copenhagen Fashion Week, but after a noticeable absence for the past two seasons, the brand is about to write a new chapter in Paris. According to Laura du Rusquec, the new CEO, this step is a "natural evolution" to propel the brand to new heights. Paris, with its international prominence, offers Ganni an unmatched stage to assert its identity and ambitions.

A New Momentum and New Ambitions 

Laura du Rusquec, recently promoted to the helm of Ganni after her time at Balenciaga, is ready to inject a new dynamic into the brand. Her vision is clear: to transform it into a modern luxury icon with Paris as its launchpad. Her mission? To reinvent Ganni into a leader of sustainable luxury while capturing the essence of Parisian sophistication. The runway show, scheduled for September 24th, promises to redefine the brand’s positioning on the international stage, with the SS25 collection set to debut in a context symbolizing its transition to a more elaborate and sustainable approach. Meanwhile, the brand continues to strengthen its image through acclaimed collaborations. Recently, it partnered with top model Paloma Elsesser on an inclusive fashion capsule and has multiplied creative projects that capture the spirit of the times while staying true to its values of sustainability. Not to mention its latest collaboration with New Balance on the "T500" model, an homage to the 1980s reimagined with recycled materials. Launched globally on September 20th, just days before the Paris show, this pair of sneakers is already creating significant buzz.

Global Expansion: Numbers That Speak

Since its inception, Ganni has won the hearts of fashionistas worldwide, supported by influential personalities such as Gigi Hadid, Beyoncé, and Michelle Obama. The Scandinavian brand has become a go-to choice for those seeking to blend avant-garde style with eco-consciousness. Since its partnership with L Catterton, the investment fund of LVMH, its revenue has skyrocketed, rising from €100 million in 2021 to €165 million the following year. It is now present in 600 retail points around the world, including the prestigious Galeries Lafayette and Bloomingdale’s, with 40 standalone stores, two of which are in Paris. This geographical expansion is accompanied by continued growth. Last January, it did not participate in Copenhagen Fashion Week, choosing instead to financially support local designers. This gesture underscored its commitment to supporting the Danish fashion scene while preparing for its foray into international markets.

With this show in Paris, Ganni marks the beginning of a new chapter and brilliantly responds to market trends, where sustainable luxury has become essential. Thanks to its commitment to sustainability and ethical fashion, the brand positions itself as a forerunner in an evolving sector. By meeting the growing expectations of consumers, it thus asserts its key role in the evolution of luxury.