The PUMA Speedcat is the new it-sneaker
From motorsport to Fashion Weeks
July 6th, 2024
Suede finish and the iconic red and black colorway inspired by Formula One racing teams: the PUMA Speedcat is back with a re-issue to stay, establishing itself as the new quintessential it-sneaker, relying on imagery that few brands can boast. The PUMA Speedcat is a sneaker that has created a historic legacy in the world of motorsport. Taking inspiration from early 2000s racing uniforms, the reissue of the Speedcat low-top also features the embroidered Cat detail on the toe: all the elements are there for the shoe to experience a second youth, allowing new generations to appreciate the greatness of such a unique and versatile silhouette. In fact, it is precisely the versatility that is the strong point of the PUMA Speedcat: with shorts, with baggy pants, with long or short sponge socks, wearing them is a breeze.
Elegant lines that exude speed and an aerodynamic look have allowed the silhouette to succeed even outside the circuit, landing in the fashion world and ending up on the feet of sneakerheads. Even before the re-issue debut, the PUMA Speedcat was spotted in street style shots from Fashion Weeks in Paris, London, and Berlin, as well as in the United States and South Korea, even in lifestyle variants like the PUMA Drift Cat and the Race Cat. Those awaiting the return of the sneaker did everything to wear it in advance, such as thrifting it at their favorite flea market or online, on the most famous second-hand e-commerce sites. It has all the credentials to end up in the shoe closets of those who want to keep up with the most interesting trends, riding the success achieved in recent years by low-top silhouettes that seem to have taken the place of chunky and oversized lines.