The new money aesthetic dominates SS25 by Drôle De Monsieur

Slim Aarons, the photographer, who hit the height of his fame in the 60s and 70s, vividly documented the lives of the rich and famous. His work on country clubs, discreet enclaves of wealth where aristocrats and bad boys rubbed shoulders, where business men socialized with athletes and film stars, naturally became a key reference for the Spring-Summer 2025 collection. As a result, the collection pays homage to the codes and lifestyle of country clubs, but also to the trailblazers who rose to the top and transformed these elitist spaces into playgrounds for new money: Sean Connery and Joe Pesci, Pavarotti and Jordan, Tupac and Tyson, Tiger Woods and Jay-Z. Rather than simply cohabit, these different worlds and eras are mixed together, blending codes and inspirations to create a masterful "mix-and-no-match." The first looks continue to distill the themes that were debuted last season: a suede Sahara jacket reminiscent of a young De Niro, Nineties prints, ties, denim and signature printed tracksuit jackets that nod to The Sopranos. Unsurprisingly, the braid motif is the ornamented guiding thread of the collection, spotted on a tracksuit jacket or as a leather accessory.

Layering with gusto, the new Drôle man unveils his uniform. One of this season’s key looks: a mock croc vest over a loose striped shirt and patterned tie, a fit that Tupac Shakur would have surely endorsed. The Drôle spirit slowly makes way for a sportier energy, inspired by post-polo or golf leisure wear, in the form of jersey shorts and sleeveless puffer jackets, or a shirt and short combo, Pavarotti-style. When the evening comes, tweed suits and silk robes worn with leather brogues with a braided trim convey a chic and muted mood. Forever bold, the Drôle woman isn’t particularly body conscious, but more beauty conscious, aware that having fun with the masculine wardrobe is the best way to reveal her personality. After a first Fall-Winter 2024 show where Italian maximalism and Nineties streetwear reigned supreme, Drôle de Monsieur continues its exploration of the dialog between elegant opulence and urban counter-cultures.