Camper and SUNNEI's new FORONE sneakers

During the recently concluded Milan Fashion Week, Camper and SUNNEI joined forces to launch FORONE, a sneaker whose concept aims to change the way we perceive and wear shoes. The concept is simple: there is no right or left, and each shoe fits either foot indiscriminately. To announce the arrival of FORONE, Camper and SUNNEI created a campaign that embodies the collaborative spirit and innovative ethics of the project. Under the creative direction of Tarek Cassim, the campaign captures the essence of the Italian saying “Two feet in one shoe”, celebrating the uniqueness and playfulness of FORONE.

The origin of FORONE can be traced back to the Camper archives, where Sunnei's creative team found inspiration in the 1996 Camper TRINS model. TRINS featured three shoes designed to fit interchangeably on either foot, allowing for a creative mix and match of colors. FORONE represents a modern interpretation of this concept, updated with new design elements and sustainable materials. The shoe's design not only simplifies the purchasing process but also encourages mix-and-match. Available in five vibrant colors—red, beige, green, blue, and mustard—wearers can choose from ten possible color combinations, personalizing their footwear to suit any mood or occasion. Designed with durability and sustainability in mind, FORONE features a vulcanized rubber sole that ensures robust performance. The 360° stitched construction securely connects the sole to a breathable upper made from 100% recycled cotton. Inside, a memory foam insole offers unparalleled comfort, molding to the contours of the wearer's feet, regardless of whether they are right or left.

Camper x SUNNEI's FORONE sneaker is already available online and at select retailers.