American luxury according to Jerry Lorenzo in the Fear of God SS25 collection

ETERNAL, the SS25 collection by Fear of God, represents an expansion of Jerry Lorenzo's 360-degree vision for contemporary American luxury. Jerry Lorenzo is a visionary, and this has allowed him to establish himself as one of the most influential designers in the contemporary fashion industry. Produced in Italy, it features silhouettes inspired by classic American tailoring and sportswear: a choice that demonstrates the designer's intention to stay true to his roots, effectively continuing the dialogue between two types of clothing that are as different as they are converging.

The collection aims to blur the line between casual wear and formal wear, a task that the American designer has always managed to accomplish with great success, launching collaborations with prestigious brands. The fabrics - carefully chosen - are one of the most important aspects of the collection. This spans across different materials and textures, such as suede, wool silk tweed, crocodile leather, melton wool, and heavy twill. A variety of this kind in terms of materials provides both a significant visual impact and the idea of tactile luxury.