Harmont&Blaine's SS25 celebrates the bright colours of summer

To inaugurate the hottest season of the year, the brand's favorite, Harmont&Blaine has designed a collection full of color and vitality. With subtle references to the concept of well-being, lightheartedness, and vacations with friends, the brand's SS25 line is divided into three wardrobes named Indigo Cruise, Aqua Club, and Tropical Gitans. The palette from which they draw inspiration is that of days spent at the sea, among fresh fruity popsicles, the yellow of the sun, and the infinite blue shades of the sea. Harmont&Blaine's SS25 collection was exclusively unveiled in Milan on 15 June during the dedicated Summer Euphoria event, a unique occasion where it was possible to discover the brand's world and celebrate the advent of summer, in an afternoon full of energy and colour. The new collection was presented together with the capsule Mare, Blu ‘80, which honours the brand's origins by finding inspiration from its archives for beachwear covered in stripes and daisies. 

With Indigo Cruise, Harmont&Blaine has conducted research in the changing and deep world of blue shades. Indigo denim is the star of the category, explored in all shades of blue on urban and casual silhouettes perfect for a day in the city or a relaxing weekend at the sea or in the mountains. Earth tones, such as sand and clay, add natural accents to the line, while a stone wash treatment of the denim - done with low environmental impact - enhances its personality. Harmont&Blaine's exploration of blue continues with Aqua Club, a line designed for the hottest days of August. Drawing inspiration from the vitamin-rich hues of citrus fruits, such as yellow and orange, the line plays with watercolor patterns, color-block motifs, and patchwork with lightweight, breathable materials like linen and cotton. The vibrant energy that characterizes Harmont&Blaine's SS25 is further confirmed by Tropical Gitans, designed for the exceptional experiences of summer, such as outdoor concerts, festivals, and evenings with friends. In Tropical Gitans, acid and violet colors are explored in full '70s boho style, with the addition of mandala graphics and hand-made tie-dye prints. With the addition of crochet items, the collection emphasizes craftsmanship and the importance of personal style expression.