Gucci will parade at the Milan Triennale

Gucci announced today that it will present its SS25 men's collection at the Milan Triennale on June 17. Like the Tate Modern, which hosted the brand's last show, the Milan Triennale is considered a beacon of modernist architecture and cultural innovation. The museum, founded in 1923, has a rich history of exploring the intersection of art, design and social issues, making it an ideal stage to showcase Sabato De Sarno's vision for Gucci.“The building's architectural grandeur, emblematic of a certain era and aesthetic, is one of the most significant examples of public architecture in the city, with its modernist design reflecting a rethinking of function and space,” Gucci said in a note. This philosophy resonates with the vision of creative director Sabato De Sarno, who emphasizes a constant dialogue with contemporary reality.

As renovations continue at the Gucci Hub on Via Mecenate, De Sarno's choice to show at the Triennale underscores the brand's commitment to situating fashion within a broader artistic horizon and, above all, to placing the brand in dialogue with the greats of 20th-century design. De Sarno's passion for design goes beyond fashion shows: the recently renovated Gucci store on Milan's Via Montenapoleone, which opened last December, displays a curated selection of modern and contemporary works of art. Chosen by curator Truls Blaasmo, the collection includes pieces by renowned artists such as Lucio Fontana, Getulio Alviani, Liliana Moro, and Franco Mazzucchelli, among others. This artistic infusion into the store design pays homage to Italian furniture design, with iconic pieces such as Cassina's “Utrecht” armchair by Gerrit Thomas Rietveld and Vico Magistretti's “Maralunga” sofa. The alignment of the show at the Triennale with Gucci's broader cultural strategy is evident as both the Milan museum and the Tate Modern are spaces not simply linked to classical art but to the most modern form of creativity and innovation “where new encounters emerge through the diversity, exchange and freedom that art, in its broadest conception, evokes in its observers.”