PUMA x KidSuper: the collab

The new partnership between PUMA and Colm Dillane, founder of the American brand KidSuper, explosively combines the worlds of sport and art. Traditional football clothing, a stylistic code present in both PUMA's and the creative's work, is revisited in a modern and bold key to propose unique designs, defined by a harmonious clash between past and future. The collaboration between PUMA and KidSuper Sports Club stems from Dillane's passion for sports, an interest that led the designer to immerse himself in PUMA's history to discover which iconic brand silhouettes to bring back onto the field.

Dillane has revisited PUMA's football heritage to combine fashion-forward style with sportswear, from the palette, in pastel colors, to captivating designs. The collection includes coordinated outfits and sneakers revamped according to KidSuper's surprising style, to create a line of items that perfectly blend PUMA's savoir-faire with Dillane's cutting-edge vision. Debuting on the field are the Velophasis Nu and Palermo Nu, updated versions featuring additions of premium uppers and details; among the clothing items, standout the embroidered Trac Jacket and Knitted Jersey adorned with brilliant graphics. Created with new technology fabrics, all items from the PUMA x KidSuper partnership further solidify the connection between functionality and style, offering customers an irresistible collection. In the launch campaign, the founder of KidSuper narrates himself by stepping into the shoes of the protagonist, a patriarch of an art and sports family.