Ann Demeulemeester celebrates its community with KIDS

The new project by Ann Demeulemeester KIDS takes refuge outside of collections, drops, and catwalks, to tell the brand's community, populated, as artistic director Stefano Gallici declares, by «makers.» A format born from the need to narrate and explore the world and the people who make up Ann Demeulemeester as a brand, KIDS aims to collect in a visual diary all the creatives who inspire Gallici in his role as designer for the brand. «KIDS is the first chapter: a tribute to those who inspire and drive me to create,» stated the designer. Shot in major European fashion capitals, including London, Paris, and Berlin, the project forms a launching platform for emerging visionaries and collaborators of Ann Demeulemeester, celebrating the underground scene and the creative power it preserves.

The first chapter of KIDS hosts prominent artists who supported Gallici in creating his debut collection for Ann Demeulemeester, the SS24. Gallici photographed each of them in the workshops and spaces where they usually create, from music studios to art laboratories, to create images that blur the boundary between art, fashion, and diverse communities. In the pages of the first chapter of KIDS, we find Alexander Carey-Morgan, an artist working with ancient Egyptian tapestry and bronze, the creative Capucine Lépine, tattoo artist and writer, model and musician Edwin Tay, M.N Hempenius, one of the leading voices of the Berlin underground music scene, Maresz Miciula, experimental pop artist and model, poet Tim Gienke, author of texts accompanying Gallici's first two collections for Ann Demeulemeester, October Logan, leader of the band October and the Eyes, and finally jewelry designer and musician Edward Drewett. Perhaps a reference to Just Kids by Patti Smith, an artist who has greatly inspired the artistic direction of the brand's founder and has continued to cultivate a deep connection with the brand over the years, KIDS takes up the goal Ann Demeulemeester set when launching the brand in the '80s. To create clothes capable of capturing the zeitgeist of a generation of underground artists, gathering their innovative spirit, and expressing it through style.