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FILA's Spring Summer 24 collection renews tennis style
After 50 years of history, the brand is still a game-changer
Fashion
March 11th, 2024
March 11th, 2024
In the history of sports, FILA is synonymous with excellence. From high-altitude athletics to aquatic practices, from golf to basketball, the brand's universe has embraced distant worlds, now brought together in a celebratory collection branded F-BOX. The logo was created in 1973 inspired by tennis, a sport that Fila has accompanied through technical and stylistic evolutions with the introduction of the White Line, which brought color onto the field for the first time, and today returns as the protagonist for the FILA SS24 collection.
A line strongly anchored in tennis stylistic codes, the first FILA collection expresses to the maximum a perfect combination of functionality and elegance, typical characteristics of the brand. Polo shirts and pleated skirts have been paired with the iconic FILA 70 jacket, while hooded sweatshirts, crewneck pullovers, jumpsuits, and tracksuits have been reformulated according to the rules of contemporary street style. The vintage aesthetic of the graphics has been rediscovered through asymmetries and piping, creating optical movements on the garments, while the choice of materials explores the world of running, building a hybrid encounter between the two sports. The collection also explores the outdoor dimension of the FILA ecosystem, in this collection rewritten in an even more functional manner, taking inspiration from mountaineering with the addition of ropes and pockets and from running with wind jackets. Through a process of deconstructing the stylistic codes of sportswear, the new FILA collection writes a new chapter for the brand, immortalized for the occasion in a nss-signed photoshoot.
