The great classics of Carhartt WIP in the new SS24 lookbook
The successful combination of Ivy League style and functionality
February 2nd, 2024
The new Carhartt WIP SS24 collection blends the tradition of the Ivy League with the world of outdoor and adventure. Sportswear pieces draw inspiration from a preppy aesthetic, while military-style garments leverage functionality, offering a unique mix of elegance and practicality. Garments made from durable Dearborn canvas and denim showcase the brand's roots, while vibrant allover prints add an original touch to the lookbook. We find the Detroit Jacket and the Double Knee Pant, which embody Carhartt WIP's timeless style, while pieces like the Class of '89 Bomber Jacket and the Linus Shirt blend preppy elements with sporty details, creating a distinctive new look.
The collection goes beyond traditional urban clothing stylistic codes by embracing the outdoors with the new Madock Parka, characterized by a utilitarian design inspired by classic military garments. Summer graphics and eclectic patterns dominate the new lookbook, with nods to the brand's history, floral prints, and illustrations evoking the aesthetics of summers on the French Riviera. T-shirts, shirts, and shorts are dyed in bright colors and original patterns, offering a fresh and versatile wardrobe for the warm season.