The SS24 campaign by Dsquared2 narrates the porn industry of the '90s

For the realization of the SS24 campaign, twins Dean and Dan Caten focused on the iconic and charismatic figure of photographer Nadia Lee Cohen to depict the world of 90s porn industry, the golden age of adult entertainment. In the scenes of the video and photo campaign, models, surrounded by palm trees and pools, symbols of the Hollywood luxury lifestyle, wear pieces from the brand's new collection. Dean and Dan made this campaign unique by asking Nadia Lee Cohen to share her personal fascination with Hollywood scenarios and the inspirations behind the campaign's concept.

«The San Fernando Valley was the cradle and birthplace of the pornographic industry during the '90s. I have always been fascinated by the rise and fall of this period, and for the SS24 campaign, I intended to create something that could conceptually replicate this era. I found the perfect partner in Dsquared2: it is a brand with a vast history of provocative and exciting campaigns. We intentionally gave the actors their script only on the morning of the shoot because we wanted to create authenticity. This naturally led to awkward acting, making the entire project even more captivating and spontaneous.»

The dialogues were written by David Owen, creator of IDEA Books, a brilliant mind in conceiving brilliant scripts with very little time available. Casting was also crucial: the Bosnian accent of Nataša Vojnović added a touch of magic to her lines. The presence of Tony Ward, a legendary actor and model from the '90s whose most famous film, Hustler White, is of fundamental relevance in the New Queer Cinema genre, was also important.