Once again, Bulldog Gin has reigned supreme at the Milan after-parties

During the Milan Fashion Week season, Bulldog Gin has proven to be not only a familiar name but also a brand capable of successfully adapting and embracing all the different facets of the Milanese fashion ecosystem, which has become increasingly diverse and appreciated in recent seasons. In this edition, after being the most associated name with the fashion week after-parties and fashion events between Milan and Paris for several years, Bulldog Gin gave the fashion audience a taste of the versatility of its brand. From the care for raw materials to the design of the final product, it demonstrated its excellence and was the perfect protagonist of the three main nightime events of Milanese fashion, each very different from one another, each based on the distinctive aesthetics of the brand organizing it. The moods ranged from larger-scale parties to more intimate moments, even exploring alternative and vaguely anarchic clubbing with a Berlin flavor.

Bulldog Gin kicked off the fashion week as the exclusive sponsor of the Dsquared2 after-party at SuperStudio Maxi. The brand's presence was synonymous with elegance and freshness, seamlessly integrating into the ambiance of the traditional grand after-party of the Milanese fashion week, bringing together the entire brand community and cool kids seeking entertainment after a day of runway shows and appointments. With music by Honey Dijon, the participation of Vic De Angelis from Maneskin, and an extraordinary audience turnout, this was perhaps the biggest and most vibrant party of the season, setting the mood for the days to come. The next evening was the Jordanluca party, a techno-themed event with a lineup curated by HERRENSAUNA in the tunnel next to Milano Centrale railway station. A very unique setting with its barrel vaults and rough walls, it, thanks to red lights and pounding music, evoked the world of underground culture and punk loved by Jordan Bowen and Luca Marchetto, the brand's founders. Bulldog Gin demonstrated its flexibility, adapting to a more experimental atmosphere different from the classic and polished Milanese party, showcasing all the grit it's capable of. The party's alternative vibe attracted various celebrities, including Marni's creative director, Francesco Risso, and designers like Andreas Kronthaler and Charles Jeffrey. The connection between the British gin brand and the aesthetic of Jordan Luca created a unique combination, highlighting the brand's ability to navigate through all the different shades and aesthetics of nightlife and engage with the world of subcultures.

The climax of the week was the screening of JW Anderson's short film at Cinemino, a classic Milanese venue, followed by an exclusive cocktail party at Dhole. Unlike the other two events, the film screening and the subsequent cocktail party were more intimate occasions, where the designer, his team, ambassadors, including Emma D’Arcy, and the Milanese community of the brand gathered in a Sunday night and end-of-fashion-week-appropriate moment—still with music and fun, but in a more friendly and close dimension. Here too, between a dance and a one-on-one conversation, Bulldog Gin was the perfect social glue to accompany these more relaxed moments. Even more so in the double event on Sunday night, the brand showcased its versatility by transforming from a companion to an avant-garde film event to the star of a festive moment. The presence of the British gin added a touch of sophistication to both locations, emphasizing its adaptability to different atmospheres.

This season, Bulldog Gin reaffirmed its position as a permanent presence and increasingly recognized role in the after-parties of Milanese fashion, demonstrating a versatility that goes beyond mere sponsorship and instead concerns the identity and roots of the brand, which is dedicated to the excellence of botanicals and mixology just as fashion is dedicated to the excellence of style. From more traditional large-scale events to more experimental or intimate evenings, Bulldog Gin continues to be the perfect choice for those seeking a touch of sophistication in every occasion.