SOULGOODS reinterprets the Jordan Brand's Air Ship model

SOULGOODS is dedicated to reflect the culture and contemporary experiences in China. Through our brand and our designs, we celebrate not only the hard work, humble resilience of the chinese diaspora but also the unique perspective and style of a new generation. As Jordan Brand revitalizes the classic '80s "Jordan 0" silhouette with the Air Ship, we aim to prove ourselves again with this iconic shoe. 

This pair of Air Ships features distinctly different designs: non-traditional color blocking, subtle colors, and durable materials will age well and look better over time. The color palette of the shoes is inspired by the weather and the streets of Beijing during the 80s and 90s, reflecting the memories of our growing years. The "5" pays tribute to the 1957 film "Basketball Player No. 5," a testament of how basketball has been part of the chinese identity. The embroidered "PROVE YOURSELF" on the shoe collar lining aims to inspire the younger generation to prove themselves and achieve their dreams.