Will Supreme have two new creative directors?
After the departure of Tremaine Emory
October 20th, 2023
Following the resignation submitted by Tremaine Emory, the first "external" creative director in Supreme's thirty-year history, there have been many questions that have arisen regarding the New York brand. Tremaine was certainly a highly divisive figure, capable of solidifying two factions far apart from each other: one that supported his work, claiming that the brand had finally rediscovered a long-lost identity, and another that instead criticized the choice of the brand, which was acquired by VF Corporation - the company that acquired Supreme in 2023 - to entrust creative direction to the founder of Denim Tears. After the brand's negative experience with Tremaine, the natural question is whether Supreme will continue to entrust its drops to creative directors from other brands or not.
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According to rumors circulating in the past few hours, originating from Instagram pages known for reporting news related to the streetwear world, Supreme reportedly has no intention of distancing itself from the role of a creative director. In fact, the only viable names mentioned so far are those of Remington Guest and Heather Haber, co-founders of Advisory Board Crystals. Therefore, it seems like Supreme is in for some changes, as after opting for its first "external" creative director in its short history (Tremaine, unlike Baque, Vanderwoude, and Babenzien, did not work at Supreme at the time of his appointment), they may elect their first female creative director alongside Guest.
The potential appointment of Remington Guest and Heather Haber doesn't appear impossible. In less than a decade, they have managed to expand the Advisory Board Crystals empire, securing significant collaborations with partners like the NBA, Kith, and Vans, with the latter being owned by VF Corporation. This minimal connection between the two parties seems to exist. Predicting Supreme's future operations and its upcoming releases and collaborations is not easy. What is certain is that regardless of who wins the role of creative director, they will have many voices to silence.