Moncler x adidas Originals: Exploring the Boundaries of Co-Creation

Moncler and adidas Originals announced that they have joined forces to create a collection that fuses the worlds of outdoor exploration and city life. The heart of the collaboration lies in "The Art of Explorers" campaign, which celebrates the spirit of exploration. Both Moncler and adidas Originals share a strong focus on human endeavor, and this campaign puts explorers front and center. It begins with artificial intelligence-generated adventurers and culminates in a series of one-of-a-kind sculptures. With the motto, "Where Originality Meets Extraordinary," representing both Moncler's role in performance and utility innovation and adidas Originals' legacy as a cultural and creative promoter. Artists from diverse fields, including sculpture, costume design, set design and makeup, were challenged to create human-style explorers inspired by the collection. These sculptures, brought to life by photographer Hanna Moon, capture the essence of the spirit of the collaboration. Creative exploration does not stop at physical art. A new immersive platform on moncler.com takes you on a digital journey, reflecting design themes from the collection's summit to the city. This platform unlocks exclusive products and details, evoking the bustling metropolis seen in "The Art of Genius" exhibition at London Fashion Week. Notably, an NFT of the Moncler x adidas Originals NMD boot is available on this platform and on the adidas Confirmed app, bringing the silhouette to life in the digital world.

The collection draws inspiration from the seamless journey from mountaintops to city streets. It features a range of down jackets, both long and short, as well as track jackets and vests that beautifully blend the identities of Moncler and adidas Originals. Moncler's iconic lacquered nylon shapes are reinvented with adidas Originals details, resulting in a truly unprecedented fusion. The color palette is an homage to urban life and moves between vibrant greens, oranges and reds, transitioning to neutral shades of concrete gray and sky blue, then settling into natural dark greens and dirty whites. Designs incorporate curvy quilts, jacquards and prints inspired by the intricate patterns left by skiers on snowy slopes. Even the footwear in the collection is bold. The "Moncler-ized" NMD has been made winter-ready with a revamped GORE-TEX and bubble cushioning for added comfort and style. The iconic Campus, meanwhile, has been wrapped in bubble cushioning, reflecting the fusion of outdoor life in the mountains and city streets.