A$AP Nast e Natalia Bryant tra i protagonisti della nuova campagna di UGG

Launched last year for the FW22 collection, UGG renewed its Feels Like UGG campaign for the Fall/Winter 2023 season, reaffirming the brand's founding values and its relationship with the community. Once again the brand emphasises the importance of self-reflection as a founding value to show the world our true character. The faces of this new campaign are a group of creatives known for their multidisciplinary inclination, from music to art to fashion. A new wave of talent capable of carrying on the narrative undertaken by the brand and speaking to a younger audience.

Alongside A$AP Nast and Natalia Bryant, Life Coach Amy Lee, activist Anya Dillard, supermodel Aweng Chuol, illustrator Monica Ahanonu and many others are also part of the Feels Like UGG campaign. Also featured in the campaign shots are a number of the brand's models revised with new colors, oversized silhouettes, and new responsible materials to pay homage to UGG's original heritage while creating a new, maximalist design.