Would you ever buy a bag of second hand clothes for 18 euros?

On Saturday morning, in viale Espinasse, from the early hours of the morning a very long queue of young people began to form in front of number 99, as if for a concert. The «people of TikTok,» as the Corriere della Sera called it, stormed the headquarters of the cooperative Di mano in mano for All you can wear, an event with an entrance fee of 18 euro that allowed all customers to take home all the clothes they could fit into a bag that was provided at the entrance. A scene reminiscent of the sample wars filmed in series such as Sex and the City and Friends, All you can wear represents a new way of sustainable shopping, like Yolo Store, the shop in Via Torino where clothes have no labels.

Inside the co-operative, thirty-five stalls of vintage and second-hand clothes awaited the young crowd, a long queue that already numbered thousands at 9.30am. The word of mouth about All You Can Wear started unsurprisingly on TikTok, under-20s' favourite newsletter, but its success was assured long before anyone shared the news online. More kids than ever love second-hand, and the reasons are many; besides being relatively cheap and a great alternative to low quality fast fashion clothes, vintage saves the planet - last year, the organisers of All you can wear claimed that the event prevented the emission of 60 tonnes of greenhouse gases - and clothes from decades past, initiating young generations to a world of archive fashion ranging from coveted designer pieces to more generic, but equally edgy, pieces.  And while for some, trudging through the crowds to fit everything you can into a bag without too much judgement may seem stressful, for many it proved an interesting way to make new friends.