Levi's x Slam Jam: together for 150 years of the 501 model

In the world of fashion, only a few icons manage to stand the test of time, transcending generations and trends. Levi's® 501® jeans are undoubtedly one such phenomenon. While Levi's itself has already launched a plant-based model for the occasion, Slam Jam takes center stage today, unveiling a limited edition in collaboration with the brand: a tribute to a timeless style symbol and a journey through history. A video has been created for the occasion, featuring the staff of the Italian streetwear flagship company itself recounting their different relationships to the legendary pair of jeans.

The limited edition features Slam Jam's distinctive upside-down 'A' logo. This exclusive design is more than a visual statement; it is an invitation for customers to connect with the Slam Jam team on a personal level. The innovative use of a QR code engraved on a textile patch adds a modern twist. By scanning the code, wearers unlock access to an exclusive video investigation that delves into the legacy of 501® jeans. This immersive experience offers a multifaceted exploration of the jeans' impact, filled with perspectives and stories that highlight its enduring appeal.