LUISAVIAROMA appoints Tommaso Maria Andorlini as its new CEO

Online luxury fashion retailer LUISAVIAROMA has just announced the appointment of Tommaso Maria Andorlini as the company's new CEO. The appointment, which took effect on 27 July, represents a strategic decision on LUISAVIAROMA's part, aimed at confirming the retailer's role as a world leader by motivating further growth in the luxury fashion market. Andorlini, who took over from Alessandra Rossi, is a well-known manager and entrepreneur from Florence who has worked in the industry for over twenty years. In 2020, he founded FFW and SOTF, two companies in the world of physical and digital retail.

With Andorlini taking over, LUISAVIAROMA announced the company's long-term goal of placing special emphasis on maximizing synergies with customers and business partners. «We are delighted to welcome Tommaso to the LuisaViaRoma family,» said company founder and president Andrea Panconesi in a statement. «This acquisition represents a strategic opportunity to combine our strengths and create a new reference point in the digital/fashion sector. Our shared values and complementary skills will pave the way for exciting new possibilities and challenges.»