5 french brands you should know about

Throughout the work of prestigious designers such as Christian Dior, Yves Saint Laurent or Jean Paul Gaultier, France has been one of the most influential countries in fashion for as long as we can remember. A proud tradition carried on today by young designers who share their unique world and vision through their brands, combining the elegance and precision of couture and craftsmanship with the limitless possibilities that modern technologies gift them. This digital era we live in allows young creators to easily learn sewing, manufacturing, marketing, selling and everything they might need to create and distribute their designs. Moreover, this hyper digitalization gives them an international online platform to share their work through social networks, bringing together an audience of people who appreciate their creations and resulting in visibility and economic profitability for their brand. And because there is a lid for every pot, it gives every creative the opportunity to explore their art and find the right public for them, even if it means having to succeed in standing out from the crowd by always innovating and being distinctive.

However, if fashion seems more accessible nowadays, the young generation is also very concerned about the several issues it comes with, from pollution to hyper-consumption or indecent working conditions and they have to deal with these issues by finding new ways to produce for example with upcycling and second-hand materials, a very En vogue trend these past years. Today, we would like to highlight these upcoming designers who stand out for us thanks to their creativity and uniqueness by inviting you to discover 5 French brands that could make a lasting impact on the fashion scene in the coming years.

Paradoxe Paris

Founded in 2017 by two friends who wanted to turn the ideas of their creative minds into reality, Paradoxe Paris started to make a name for themselves thanks to their technical pants easily recognizable with their oversize silhouette declined in a wide range of colors and materials. Special attention to tailoring and shape that will never leave the two designers who continue to experiment with new techniques and fabrics in their workshop, offering throughout the years beautifully crafted clothes and accessories with a unique and provocative look. With all of their products made by hand and a particular care for denim and leatherwork, Paradoxe Paris is a truly artisanal label that loves to push the boundaries of fabrics and conformity to create their own take on fashion. Their unique vision and skillful work allowed them to grow their audience that led to the opening of a store in Paris and caught the eye of none other than Rick Owens who invited them to collaborate on a two-piece look for his Spring Summer 2023 runway show. Strong identity, know-how and one-of-a-kind pieces, Paradoxe Paris has everything it needs to become one of the biggest brands in the years to come.

vesqmojo

vesqmojo is a young creative brand well aware of modern issues that raises its voice and beliefs by offering eco-conscious and genderfluid collections with a digital and techno-futuristic aesthetic. Founded in 2018 in Paris, vesqmojo is now directed by Luc ALONSO and Julie TRIE who imagine innovative clothes that promote freedom of choice by evolving around a main concept : the hybridity of the garment. A commitment that is reflected in a variety of silhouettes made by hand in their workshop that can fit all types of styles and body shapes, from mesh tops to oversize hoodies, lace fits or baggy pants. Even if their identity is deeply digital and futuristic, vesqmojo definitely draws inspiration from the past by using retro/analogue aesthetics while working with second-hand fabrics to create brand new pieces, thus respecting the environmental concerns of our modern days.

Mosaïs

Perfect fusion of historic craftsmanship and modern digital work, Mosaïs imagines raw-looking jewels that are made to accompany the one who wears them through his life journey, thus leaving wear marks that reflects his path and unique story. Designer Baptiste Morel first imagines the silhouettes of the jewellery using 3D modeling before bringing them to life by the human hand, perpetuating the age-old tradition of jewellery-making. Inspired by raw architecture and dystopian fantasy that nourish a strong identity, Mosaïs creations reveal a range of precisely thought chaotic textures and beautiful uneven shapes that strongly stand out from modern design that cherishes minimalistic and clean outlines.

Dutreuil

French designer Paul Dutreuil started his fashion journey in 2017 by customizing denim pants before beginning to create his own products from scratch a few months later. Mainly self-taught on couture and pattern-making, the designer spent hours mastering his craft and experimenting on silhouettes, fabrics and shapes in order to develop his own eccentric universe with his brand Dutreuil. Most of his materials come from second-hand and are given a brand new life through bold and wild pieces where imagination is the limit, going from puffy silhouettes in neon colors to vinyl fits and star-shaped patterns on vests and pants. These crazy creations caught the eye of numerous European artists such as Slimka, Ruki or Jwles who commissioned the designer for one-of-a-kind pieces for video clips, live shows or special events. The unique eye of the designer and his ability to create outstanding pieces make him one to follow in the next years as his work may be seen on your favorite artists sooner than you think.

Under the Sign

Under the Sign defines itself as a creative studio that explores the infinite possibilities of fabric in order to create unique pieces handmade in their Parisian workshops. Within a post-apocalyptic atmosphere, the studio’s creations are made with second-hand materials reinterpreted through a brutal and dark aesthetic. Raw silhouettes, utilitarian details, dyed fabrics, chaotic patchwork or ripped stitches are often seen throughout Under the Sign’s pieces, as if each garment had already lived its own story in this dystopian reality imagined by the studio. Therefore, any irregularity is not to be seen as a defect but as part of the garment and its previous life, embracing its story in the interest of giving it its unique character. Under the Sign’s identity and creative process coupled with their talented craftsmanship are surely what makes their products so interesting and unique, making them a brand to follow in the next months due to their singularity.